Playboy is a tasteful gentlemen’s magazine that has many trademarks attached to it; but none are so popular or better known than the Playboy bunny. The bunny is the famous symbol that has appeared on every magazine copy since the publication of the second issue. It was designed by Art Paul, who was the premier art director of the magazine. It was Hugh Hefner who chose the bunny as the symbol for his magazine. His reasons were not only because of the fact that bunnies were playful, cute and frisky, but because he believed that the bunny emblem would be distinctive from other men’s magazines that were being produced. The bunny was drawn in a tuxedo to represent sophistication and class. It is now one of the most popular symbols recognized nation-wide.