In 1904 Mr. Jack entered his Old No. 7 Tennessee sipping whiskey at the World's Fair held in St. Louis, Missouri. Of the 20 whiskeys from around the world, his was the only one awarded the World's Fair Gold Medal and honored as the world's best whiskey.

Other gold medal awards include:

1904 - First gold medal won by Jack Daniel's Whiskey at the World's Fair in St.Louis. "Gentlemen, the Gold Medal for the world's finest whiskey goes to Jack Daniel Distillery, Lynchburg, not Virginia, but Lynchburg, Tennessee." -- Mr. Henry Hoctor's announcement at the 1904 St. Louis World's Fair, after the international judges had tasted from 24 long tables of whiskey from around the world.

1905 - First gold medal won by Mr. Jack outside the United States in Liege, Belgium.

1913 - Lem Motlow entered Jack Daniel's Whiskey and won this gold medal in Ghent, Belgium

1914 - The gold medal awarded during the Anglo-American Exposition in London, England.

1915 - The Certificate of the Institute of Hygiene was presented to Jack Daniel's in London, England.

1954 - The Star of Excellence awarded Jack Daniel's in Brussels, Belgium.

1981 - Gold medal with palm leaves from Institut Pour Les Selections De La Qualite, Amsterdam.

With that number of gold medals under their belt, its no wonder that it’s one of the best selling whiskeys.